Dinesh Vyas Trust

We had the opportunity to design the identity system for our client who was tasked to set up a trust in the name of her father. The journey started with identifying the pillars of the trust, the clear strategy for the trust. “Joyful giving” was the driving thought behind the identity design system. The word Dinesh means New Day which lead us to develop the sun symbol. We represented the emotions of Joy through bright colours and created symbols for the 5 main pillars for the trust.

 
 

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

 
 
Identity design, logo design, logo, trust, NGO branding

The sun symbol represents - “A new day” which is the meaning of the word Dinesh. Original symbols were created for the 5 words that represent how the trust works.

Identity explorations

 

Colours were explored as triplets, analogous colours created beautiful palates that evoked a sense of joy.

 

The design system