ADF Website
A refreshed look for a global player.
ADF is a global manufacturer and distributor of Indian and international cuisines in various countries. They specialise in pickles, sauces, chutneys, curries, frozen ready to eat food that is found on grocery shelves world wide.
We had the opportunity to pitch, ideate and design a fresh website for ADF that would place them on a global platform in league with their competitors around the world.
Our design approach was fresh, contemporary and we helped organise and present relevant company data in innovative infographics format.
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We designed the web strategy for the brand, web architecture and wireframes.
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Along with the layouts we created all the content- copy writing and photography curation. We also created a blog section called ADF Kitchen.
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We developed a responsive website and SEO
Updating a cluttered design to look contemporary and global.
The original website was crowded with colours and pack shots. There was no storytelling about the company itself, its mission, vision, values and its culture.
Concept
The passion for food and ease of cooking of Indian food were the guiding factors for developing the concept for the ADF website.
Website architecture and Wireframes
The initial set up of the web architecture and wireframes helps us understand the overview of the site and movement of content across the pages.
A robust look and feel system
A system of brand colours, typography, iconography, illustration design, photography and tone of voice was developed for the site.
